Skills & Competencies for Direct Mail Specialist

Direct Mail Specialist job profile

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JOB SUMMARY for Direct Mail Specialist

Manages all direct mail programs, processes, and materials to insure effective and on-time results.

JOB RESPONSIBILITIES for Direct Mail Specialist

Oversees warehouse inventory and reorders items as needed. Works with Marketing campaign team to select and manage vendors. Tracks and evaluates direct mail program effectiveness and makes recommendations for improvements.

Direct Mail Specialist SALARY RANGE

BASE 50%
$81,169
TOTAL 50%
$82,732
Job Level
P02
Job Code
CM0200087
Education/Degree
Bachelor's Degree
Reports To
Manager

Direct Mail Specialist Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Direct Mail Specialist skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Direct Mail Specialist

1 Job Family Competencies – Campaign Management
Proficiency Level -3
Skill definition-Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
Level 1 Behaviors
(General Familiarity)
Cites examples of campaign management functions in marketing.
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Level 2 Behaviors
(Light Experience)
Assists in the management of social media marketing campaigns to maximize online businesses.
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Level 3 Behaviors
(Moderate Experience)
Analyzes and provides comprehensive written reports on marketing campaigns to management.
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Level 4 Behaviors
(Extensive Experience)
Contributes to the creation of new and innovative technologies to increase campaign management.
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Level 5 Behaviors
(Mastery)
Conceptualizes and creates compelling marketing campaigns to advertise across multiple channels.
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2 Job Family Competencies – Demand Generation
Proficiency Level -3
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Cites examples of modern digital marketing techniques used in demand generation.
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Level 2 Behaviors
(Light Experience)
Assists in creating and implementing demand generation tactics.
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Level 3 Behaviors
(Moderate Experience)
Analyzes performance to ensure the demand generation strategies are effective.
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Level 4 Behaviors
(Extensive Experience)
Delivers demand generation initiatives that drive inbound responses and leads for internal and external teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes a demand generation strategy to meet or exceed pipeline goals and revenue targets.
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3 Direct Mail Specialist - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Direct Mail Specialist
Proficiency Level - 4
5 Competency for - Direct Mail Specialist
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Direct Mail Specialist

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
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Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
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Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
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Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
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2 Core Competencies – Fostering Teamwork
Proficiency Level -3
Skill definition-Effectively collaborating and working with others in a group to achieve a shared goal.
Level 1 Behaviors
(General Familiarity)
Lists the qualities and characteristics of successful teamwork.
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Level 2 Behaviors
(Light Experience)
Shows openness, friendliness, and supportive behaviors with team members to create an approachable aura.
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Level 3 Behaviors
(Moderate Experience)
Utilizes effective conversations to improve teamwork and drive business performance.
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Level 4 Behaviors
(Extensive Experience)
Promotes healthy competition to encourage team members through rewards and recognition.
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Level 5 Behaviors
(Mastery)
Leads a globally dispersed team to reduce the cultural and geographical challenges of virtual organizations.
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3 Direct Mail Specialist - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Direct Mail Specialist
Proficiency Level - 4
5 Competency for - Direct Mail Specialist
Proficiency Level - 5

Summary of Direct Mail Specialist skills and competencies

There are 0 hard skills for Direct Mail Specialist.
10 general skills for Direct Mail Specialist, Campaign Management, Demand Generation, Digital Marketing, etc.
9 soft skills for Direct Mail Specialist, Key Performance Indicators (KPI), Fostering Teamwork, Innovation, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Direct Mail Specialist, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Fostering Teamwork, and be skilled in Innovation.

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